Design Thinking


“Design Thinking is a new methodology that provides a process for creative problem solving that is human-centered at its core...”

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About the Book

Design thinking encourages organizations to focus on the people they’re creating products for and ultimately lead to better products. In a world that needs innovation and well-run companies, design thinking is an approach to problem-solving that allows us to combine right-brain creative thinking with left-brain analytical thinking. 

In this eBook we explore the conditions in which design thinking is most effective, defining ways forward, ideation, prototyping, and testing.