“Gamification allows consumers to have fun, get useful info, and encourages them to share it...”

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About the Book

Gamification works by eliciting a biochemical response where the reward and pleasure centres of the brain are stimulated. Our brains then secrete a “happy hormone” called dopamine as we have these pleasurable experiences. The brain is motivated to have more of these experiences so that more dopamine can be released, and so a motivational loop is created.

In this eBook we discuss the psychology behind gamification, as well as 9 reasons why gamification is so effective.